Business · Leadership · Healthcare management
Dr MohammadMasud
Senior academic, researcher and higher education professional
About Dr Masud
A breadth of expertise. A personal commitment.
Dr Mohammad Masud is a Lecturer at the University of Sunderland in London, with extensive experience in academic leadership, teaching, assessment and student support. His work brings together business management, finance, marketing and healthcare management, underpinned by doctoral and postgraduate study. He has held programme leadership and research-focused teaching appointments, contributing to curriculum development, quality assurance and professional practice. Alongside his teaching, he supervises dissertations and supports research at undergraduate, postgraduate and doctoral levels. His research explores artificial intelligence in higher education, leadership and organisational development, and healthcare management.
Academic qualifications
DBA in Management · MBA in Management and Finance · MBA in Marketing · MSc in Healthcare Management
- FHEA — Fellow of the Higher Education Academy
- FRSA — Fellow of the Royal Society of Arts
- MCMI — Member of the Chartered Management Institute
Further qualifications & professional development
- Level 7 Postgraduate Diploma in Health and Social Care Management
- BA (Hons) Business Management
- Postgraduate Certificate in Learning and Teaching in Higher Education (PgCert in Higher Education)
- Postgraduate Certificate in Education (PGCE)
- Diploma in Education and Training (DET)
- TAQA (Training Assessment Quality Assurance), Level 3 Award
- Concept of Quality: QAA Professional Development Program on Quality in Higher Education
- External Examiner Certificate
- Business and Management
- Teaching and supervision across strategic management, leadership, organisational behaviour, operations, international business, and business analytics.
- Finance and Marketing
- Experience in corporate finance, managerial accounting, marketing strategy, customer experience, and digital business contexts.
- Healthcare Management
- Academic expertise in healthcare management, health and social care, public health, healthcare leadership, and service improvement.
Featured academic book
Artificial intelligence. A higher education perspective.
Investigating the Appropriateness and Extent of Artificial Intelligence for Pedagogic Purposes in UK Higher Education
Challenges and Opportunities in Higher Education
Dr Mohammad Masud UK Publishing House
An examination of artificial intelligence in UK higher education, exploring pedagogic opportunities, implementation challenges and ethical considerations through case studies of two institutions.
Research interests
- Artificial Intelligence in Higher Education
- Leadership and Organisational Development
- Healthcare Management
Selected academic publications
- 2024
Literature Review on Usability and Responsiveness of Artificial Intelligence Chatbots on Online Customer Experience in E-retailing
- 2023
Examining Emotional Intelligence Influence on Higher Education Students’ Motivation, Engagement and Collaborative Working
- 2023
Assessing Emotional Intelligence Influence on Students in Private Higher Education, London, UK
- 2015
The impact of store brand on consumer behaviour
Teaching & academic practice
Knowledge shared. Practice enriched.
Teaching, academic leadership and research come together in a commitment to higher education.
Professional appointments
June 2025 – Present
Lecturer
University of Sunderland in London
February 2020 – January 2026
Program Lead (Year 1)
Coventry University
January 2014 – January 2026
Senior Lecturer / Module Lead Research
St Patrick's International College, Global University Systems
Previous appointments & visiting lectureship
May 2019 – February 2020
Personal and Professional Development Manager
Global University Systems
January 2014 – January 2020
Senior Lecturer
St Patrick's College, Global University Systems
May 2013 – December 2013
Lecturer
Dockland College
January 2016 – present
Visiting Lecturer in Business and Healthcare Management
Arden University
Dissertation supervision
Supporting the next generation of researchers
Dissertation supervision at undergraduate, postgraduate and doctoral levels, with support in research proposals, methodology, academic writing and viva preparation.
Conference contributions & supervision practice
Dissertation supervision
- Research Proposal
- Support with topic development, research questions, aims, objectives, and project justification.
- Methodology
- Guidance on qualitative, quantitative, and mixed-methods design, sampling, reliability, validity, and ethics.
- Academic Writing
- Support with literature review development, critical analysis, structure, referencing, and viva preparation.
Conference contributions
- Jimma University with GKEN
- UWTSD annual conference
- IC-EMID International Conference
- Global University Systems annual conference
Doctorate graduation
A milestone in an academic journey
Dr Mohammad Masud celebrated his doctorate graduation at the InterContinental London – The O2, marking years of dedication, perseverance and academic achievement.
A deeply meaningful occasion shared with family, he dedicated this milestone to the loving memory of his parents, whose support and guidance continue to inspire his journey.
Awards & recognition
A commitment to teaching, recognised.
2023
Excellent in Teaching Award
Recognition for support and leadership throughout the academic year.
Additional recognition includes Best Lecturer, Best Module Lead Tutor and Exceptional Performance awards at Coventry University.
Further awards & recognition
- Best Lecturer Award, Coventry University
- Best Lecturer and Mentor Awards, Coventry University
- Best Module Lead Tutor, Coventry University
- Exceptional Performance Award, Coventry University
- I Love My Staff Award, Coventry University
- Professional Soft Skills in Teaching, Global University Systems
- Reflective Reflexive Practitioner in Teaching, Global University Systems